ABC's logo is a very good example of a successful logo. The logo has been created by Paul Rand in 1962 and it still remains unmodified. It is very simple so that people can recognize it. The font used is not too fancy. The logo doesn't incorporate many colors, only black and white which makes it more visually appealing. This logo has been effective for a very long time because of its simplicity.
McDonald's logo is one of the most recognized logos world wide. The main reason for that is because of its simple yet effective logo. It only uses one primary color. The logo is very simple, it comprises of two golden arches only. It doesn't include intricate details, lines, or gradients. This makes it easier for the people to pick out among many of the logos we see today.
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